CITICSat, who holds the exclusive right to market AsiaSat's transponder capacity in Mainland China, took part in the 2016 CCBN exhibition. During the event, CITICSat introduced to many leaders, industry experts, media and broadcast users CITICSat and AsiaSat services, the HD program content on AsiaSat 6 and the "4K-SAT" UHD channel on AsiaSat 4.

The exhibition was organised by the State Administration of Press, Publication, Radio, Film and Television of the People's Republic of China (SAPPRFT) last month at the China International Exhibition Centre in Beijing.

Cai, the Director—General of SAPPRFT (third from the left）、Tong and Tian, the Deputy Director-General of SAPPRFT（second from the right and first from the left）visiting CITICSat's booth

Wang, the Director-General of the technology department in SAPPRFT(third from the left) and Ding, the chief engineer of SAPPRFT (second from the right) with CITICSat and AsiaSat's representatives

SAPPRFT has recently given permission for AsiaSat 6 to serve Chinese broadcasters for video distribution to cable headends in China. In January 2016, the Shanghai Media Interactive Television Limited (SiTV) signed the contract to broadcast 10 HDTV channels . Their signature channels such as "XFC HD" and "Channel ELAN HD" were also demonstrated at CITICSat's booth.

With UHD being one of the hot topics at the exhibition, AsiaSat’s "4K-SAT" UHD channel showcased at CITICSat's booth attracted a lot of attention. " 4K-SAT ", one of AsiaSat’s UHD channels on AsiaSat 4 is the first demo UHD channel in Mainland China. The channel broadcasts full UHD produced videos featuring fashion, lifestyle and documentaries from content partners including "Fashion TV", "Love Nature" and NASA TV. Its magnificent color, high bit color depth, high definition resolution and fast frame rate brought the exquisite immersive audio-visual experience to the audiences.

In addition to TV broadcast services, CITICSat also introduced the structure of satellite platform, sub systems, satellite assembling and launch process through physical models, videos and graphics. The intuitive multimedia presentation was well received by show visitors.

As Asia's leading satellite operator, AsiaSat and CITICSat will continue to provide more comprehensive and high-quality transponder capacity for Chinese customers to support and contribute to the development of China’s broadcasting industry.