The rapidly changing video consumption landscape has created challenges for broadcasters and content providers on how to satisfy the flexibility that consumers are demanding around their content consumption patterns. With the state of linear TV and streaming services varying from country to country, AsiaSat has been focusing on offering hybrid end-to-end solutions that will effectively address customer demands for content delivery across multiple platforms by combining the strengths of traditional broadcast infrastructure with the new cloud-based digital technologies to reach both B2B and B2C segments.